OUTDOOR ADVERTISING STATISTICS

Mobile advertising generates 2.5 times more attention than a static billboard.
- Perception research

Mobile billboards are viewed by 95% of people that go by them and are read by 85% of them. Almost twice the attention that static billboards receive!  
- Outdoor Advertising Association of America

 

97% is the recall rate on mobile advertising.
- Outdoor Advertising Magazine TACA’s market research July/August 2002

 

91% of target audiences notices both graphics and text.
 
- American Trucking Association and 3M


Outdoor advertising delivers immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.
- Arbitron National In-Car Study, 2003

Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.
- Outdoor Advertising Association of America, Inc.

Americans report spending an average of 15 hours per week in-car, either as a driver or passenger, and perceive traffic is getting worse. Commute times, from the recent Census, have increased 14% from 1990 to 2000.
- Arbitron National In-Car Study, 2003

96% of respondents say mobile advertising is more effective than traditional outdoor advertising.
-
Outdoor Advertising Magazine TACA’s market research July/August 2002

A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising are vital to impact shopping and purchasing on the way home from work.
- Arbitron National In-Car Study, 2003

The more miles Americans travel in-car each week, the less time they spend with television. Mega-Milers – those who travel (as a driver or passenger) more than 260 miles per week in-car – are upscale, educated and far more likely to be employed full-time than the average American.
- Arbitron National In-Car Study, 2003


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